Becks

Recently I had the opportunity to attend a Beck's promotion where they sponsor an emerging artist and allow them to design an artwork to be displayed as the label on bottled Becks. Due to a number of circumstances, I had to decline the offer. However , I did notice that the bottles that were supplied for our work function did in fact feature the work of some young artist. This is the point where my appreciation in art reaches its crescendo and I loose interest fast and focus on consuming what is inside the bottle rather than looking at what is on it. I find it fascinating from a marketing perspective as I see no logical reason for running such a promotion. Not only are you removing visual branding, but you are also supporting a cost which is not going to increase your market presence or sales penetration. Anyhow, I feel that the beer is very similar in taste to Beck's Vier which I commented on a couple of weeks ago. Maybe the hop flavour is masked slightly by the stronger alcohol concentration, but overall it is very similar and is a good example of a Helles style beer. Website: http://www.becks.co.uk/

Peroni Nastro Azzuro

Ok, Another short post. The mish-mash of beer continued , and this time I was served up Peroni Nastro Azzuro, which was certainly a step up from that US Budweiser stuff. You may recall I encountered this stuff in Italy recently. An Italian colleague of mine says that drinking this stuff is the fastest way to the grave. I had to disagree and I showed him my empty bottle of Budweiser! He nodded in agreement and then said 'maybe the second fastest way!'

Budweiser 2

A picture says a thousand words. from the high point of Budvar, to the US crap all in the space of half an hour! This stuff was actually brewed in Mortlake in West London and did not taste anywhere near as bland as the stuff brewed under licence in Irelend. This stuff was worse and tasted like rotton cabbage and mouthwash - yuuhhk! Anyhow let me just say that it always tastes better when its free!
King of Beers - my ass....

Budvar 2

A step up from Tiger, the next beer that was served up at the Zoo party was Budvar - the Czech one. All I can say is, I was pleased at this point!

The link above will navigate you to a pint I had earlier in the year! I suspect that the top shelf stuff came out as our CEO was cruisingh past the bar. Anyhow it was all downhill from here!

Tiger

Its summer, which means its the silly season here in the UK. Silly season brings about the annual office summer party which this year was held at London Zoo in Regents Park. Now the bar here was not especially organised, and everytime I opted for a new drink I was given a different beer!

The first beer I received though was a Tiger (5.0%), a pale bottled lager and the flagship brand of Asia Pacific Breweries. The beer was standard lager fare so I won't harp on too much. I initially thought I had covered this already, however I had not! Cheers.... http://www.tigerbeer.co.uk