
Yes, another 'Tesco pick up', the cool looking graphics and alternative anti-marketing on the label of this beer sealed teh deal and it made its way past the disapproving gaze of my wife and into the trolley.
For the uninitiated, Brew Dog are a relatively new brewery located in Fraserburgh on the north east coast of Scotland. They have a few simple rules and basically they brew for taste and flavour rather than to what the market wants, a bold game but one that seems to be paying dividends for them.
Their simple rules;
- To only use the finest fresh natural ingredients.
- To put no preservatives, additives or any other junk in your beer!
- To always make amazing quality premium beers and promote them in a way which makes people smile!
- Not to try and pass off gift tags as ‘special mini Christmas cards’
Punk IPA (6% abv) seems to be their most 'standard' offering. Its pretty much a stock standard American pale ale with strong tropical hop flavours and an intense and lingering bitterness. I really rate this beer so if you come across it in your local Tesco, do yourself a favour and check it out. Even better if you find it on cask!
Labels: Ale, APA, BrewDog, IPA, Tesco