Becks

Recently I had the opportunity to attend a Beck's promotion where they sponsor an emerging artist and allow them to design an artwork to be displayed as the label on bottled Becks. Due to a number of circumstances, I had to decline the offer. However , I did notice that the bottles that were supplied for our work function did in fact feature the work of some young artist. This is the point where my appreciation in art reaches its crescendo and I loose interest fast and focus on consuming what is inside the bottle rather than looking at what is on it. I find it fascinating from a marketing perspective as I see no logical reason for running such a promotion. Not only are you removing visual branding, but you are also supporting a cost which is not going to increase your market presence or sales penetration. Anyhow, I feel that the beer is very similar in taste to Beck's Vier which I commented on a couple of weeks ago. Maybe the hop flavour is masked slightly by the stronger alcohol concentration, but overall it is very similar and is a good example of a Helles style beer. Website: http://www.becks.co.uk/