Low Carb

It seems that Australian's or well the great unwashed amongst us, have fallen victims to the clever "low carb" marketing used by most Australian brewing companies. A recent article regarding a survey found that;

Almost three-quarters (71 per cent) of low-carb beer drinkers who responded to a VicHealth poll said it was a healthy alternative to full-strength beer.

A majority (59 per cent) said it was healthier than mid-strength while more (38 per cent) thought it was healthier than lower-alcohol light beer compared with those who knew it was not (36 per cent).

Hmm, common sense tells us that beer is calorie laden due to alcohol, not sugaz. But being beer geeks we knew that didn't we.

I must confess that the low carb marketing is good for one thing, and that's getting girls drinking beer, which means more girls in beer drinking venues. As for 'Pure Blonde" as in the image above. Well I'm not that fussed. I prefer my blondes on their backs with their legs open.

Clever Marketing or just plain Bullshit?

Recently whilst at a work function I was issued a beer brewed by Brouwerij Duvel Moortgat called Vedett, which is marketed a 'blonde' when it really was just an ordinary megaswill lager. Not that there is anything wrong with mainstream lager as such, those products serve their purpose, but I couldn't help but feel mislead by the label. Surely it should be labelled as a lager? Belgian Blonde is a beer style unto itself and in general is a strong golden coloured ale.
Anyhow I have been duped again, this time by a brewing megacorp. I have had Jupiler on draught on many occasions and I have always appreciated it as a pale lager. I recently received a bottle of Jupiler Blonde (5.2% abv) and I automatically assumed that it was going to be a Belgian style blonde ale. I even sourced a Leffe style glass to enjoy this beer in. You could say that I was more than a little disappointed when the beer I poured out was actually just the same generic pale lager that I have had many times before. I admit it, I have become the latest victim of the ruthlessness that its AB-InBev's clever marketing department. It seems that they spin more shit than I do, but at least they get paid for it........
Maybe it's time for a career change?