Friday, March 27, 2009

Clever Marketing or just plain Bullshit?

Recently whilst at a work function I was issued a beer brewed by Brouwerij Duvel Moortgat called Vedett, which is marketed a 'blonde' when it really was just an ordinary megaswill lager. Not that there is anything wrong with mainstream lager as such, those products serve their purpose, but I couldn't help but feel mislead by the label. Surely it should be labelled as a lager? Belgian Blonde is a beer style unto itself and in general is a strong golden coloured ale.
Anyhow I have been duped again, this time by a brewing megacorp. I have had Jupiler on draught on many occasions and I have always appreciated it as a pale lager. I recently received a bottle of Jupiler Blonde (5.2% abv) and I automatically assumed that it was going to be a Belgian style blonde ale. I even sourced a Leffe style glass to enjoy this beer in. You could say that I was more than a little disappointed when the beer I poured out was actually just the same generic pale lager that I have had many times before. I admit it, I have become the latest victim of the ruthlessness that its AB-InBev's clever marketing department. It seems that they spin more shit than I do, but at least they get paid for it........
Maybe it's time for a career change?

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3 Comments:

Blogger The Beer Nut said...

When I used to work in a pub we would regularly get French tourists in asking for "blonde beer" meaning lager.

What you should do now is lose the notion that "blonde" on a label always means ale, since you've learned from the real world that this isn't the case. It's the fault of neither Duvel Moortgat nor A-B InBev that you didn't previously know this. Think of it not so much as being duped as being educated.

March 27, 2009 at 4:00 AM  
Blogger Tim said...

True, and I will admit that when i cracked open the bottle I was taking a 50:50 gamble. But if I had said that in the first plaec this blog post would not have been anywhere near as interesting!

March 27, 2009 at 4:19 AM  
Blogger Unknown said...

I'm just glad that Australian brewers would never resort to such dirty tricks.

*cough* Victoria Bitter *cough*

March 27, 2009 at 4:10 PM  

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