Clever Marketing or just plain Bullshit?
Recently whilst at a work function I was issued a beer brewed by Brouwerij Duvel Moortgat called Vedett, which is marketed a 'blonde' when it really was just an ordinary megaswill lager. Not that there is anything wrong with mainstream lager as such, those products serve their purpose, but I couldn't help but feel mislead by the label. Surely it should be labelled as a lager? Belgian Blonde is a beer style unto itself and in general is a strong golden coloured ale.Anyhow I have been duped again, this time by a brewing megacorp. I have had Jupiler on draught on many occasions and I have always appreciated it as a pale lager. I recently received a bottle of Jupiler Blonde (5.2% abv) and I automatically assumed that it was going to be a Belgian style blonde ale. I even sourced a Leffe style glass to enjoy this beer in. You could say that I was more than a little disappointed when the beer I poured out was actually just the same generic pale lager that I have had many times before. I admit it, I have become the latest victim of the ruthlessness that its AB-InBev's clever marketing department. It seems that they spin more shit than I do, but at least they get paid for it........
Maybe it's time for a career change?
