Clever Marketing or just plain Bullshit?
Recently whilst at a work function I was issued a beer brewed by Brouwerij Duvel Moortgat called Vedett, which is marketed a 'blonde' when it really was just an ordinary megaswill lager. Not that there is anything wrong with mainstream lager as such, those products serve their purpose, but I couldn't help but feel mislead by the label. Surely it should be labelled as a lager? Belgian Blonde is a beer style unto itself and in general is a strong golden coloured ale.Anyhow I have been duped again, this time by a brewing megacorp. I have had Jupiler on draught on many occasions and I have always appreciated it as a pale lager. I recently received a bottle of Jupiler Blonde (5.2% abv) and I automatically assumed that it was going to be a Belgian style blonde ale. I even sourced a Leffe style glass to enjoy this beer in. You could say that I was more than a little disappointed when the beer I poured out was actually just the same generic pale lager that I have had many times before. I admit it, I have become the latest victim of the ruthlessness that its AB-InBev's clever marketing department. It seems that they spin more shit than I do, but at least they get paid for it........
Maybe it's time for a career change?

3 Comments:
When I used to work in a pub we would regularly get French tourists in asking for "blonde beer" meaning lager.
What you should do now is lose the notion that "blonde" on a label always means ale, since you've learned from the real world that this isn't the case. It's the fault of neither Duvel Moortgat nor A-B InBev that you didn't previously know this. Think of it not so much as being duped as being educated.
True, and I will admit that when i cracked open the bottle I was taking a 50:50 gamble. But if I had said that in the first plaec this blog post would not have been anywhere near as interesting!
I'm just glad that Australian brewers would never resort to such dirty tricks.
*cough* Victoria Bitter *cough*
Post a Comment
Comments welcome, however if you are a ticker, weird beard or anonymous spammer expect to have your comments edited or removed.
Subscribe to Post Comments [Atom]
<< Home