CAMRA Campaigns
Today I am going to describe some of CAMRA's national campaigns as detailed in my Members Handbook. Amongst the list of achievements, CAMRA's early campaigning revolved around it's core mandate, revitalising ale. Not 'Real Ale', but ale. The handbook states that without CAMRA's intervention, 'real' ale would have been "washed away in a flood of fizzy processed keg beers". Now, as I was not born until the late seventies and cask ales are now widely available, I take the availability of cask ale for granted. This section of the handbook could be better bolstered by listing key achievements or milestones which were achieved to prevent the extinction of the ale species. I take this salvation at face value, but I still question if breweries such as Young's, Fuller's and Marston's would have abandoned ale, and if CAMRA had any impact on the situation. There was obviously still a market for cask ale, even if it was just the activists. Anyhow it seems that revitalising cask ale is still a core remit of the campaign, however the definition of ale has been narrowed to the narrowly defined 'real ale'.
Community pub week, licensing hours reform and campaigning to fight pub closures have also been core successes in the fight for 'real' ale. I still maintain my position that JDW houses cause the closure of local pubs in the same way that Tesco causes the closure of small grocers and butchers, but apparently JDW is good for 'real' ale. I'll remain skeptical.
The tied house. Now here is a campaign that I disagree with. CAMRA support the principle of the tied house as it allows independent brewers to compete against the global brewers. I can see the argument, but in the real world it's the larger regional brewers (not the global ones) who are buying up all the pubs. Fuller's acquisition of several in London last week is a good example. I could suggest that this is good for 'real ale' as they will be the focal products of these pubs, but what about the small independent brewers who need to sell their products? The (relatively) big guns of the industry are not going to concede market share to the competition and stock beers from small independent brewers in their branded tied 'real ale' pubs. So the small brewers are then forced to search for free houses to do business with, but these pubs are coming harder and harder to come by and ultimately with no avenue for sales, these small brewers will go under. That's the way I see it. Maybe CAMRA need to re look at this particular campaign and re-address the threat to small independent brewers from larger regional ones?
Some of the campaigns such as Small Brewer's Relief and Supporting Independent Brewers are a breath of fresh air and are worthwhile causes. Again my concerns are that one particular campaign such as supporting tied houses works against the other campaigns such as supporting independent brewers. It's kind hypocritical but in an applied rather than suggested way.
The campaign for mild and 'Make May Mild Month' are OK in theory, but a little token. Brewers won't produce mild unless they can sell it - supply and demand. I appreciate the effort to create demand though.
I support the campaign for smoking ban in pubs, as basically smoking is pretty disgusting and I am indifferent to the campaign for cider. I also couldn't care less about campaigns for clubs and campaigns in Europe or the cyclops campaign either.
That leaves three campaigns I have not mentioned. Real Ale in a Bottle, Full Pints and Excise Duty. Of these I support the reduction of excise, but I think it's a bit like pissing in the wind. No government can be seen to support the reduction of alcohol related tax (potentially making booze cheaper) when the country has a recognised binge drinking problem.
I touched upon the issues of Real Ale in a Bottle in my post on Monday. I think the whole accreditation scheme is a bit of a branding exercises. I don't believe that beer that is bottle conditioned actually tastes better than filtered bright beer. Pasteurization on the other hand does affect flavour, but is not always necessary for bright beer to be stable.
The full pint campaign I have touched on before and is a massive load of rubbish. Ever since take it to the top was introduced I have been forced to take pints back for a top up at the request of mates who are just being difficult. Fair enough if the pint is a noticeable under measure, but not just a lively 2-3mm head that had subsided as in most cases. I don't know how CAMRA came up with the 25% of pints sold are under 95% full statistic, but it's hardly doing the publicans they are trying to save any favours. Anyhow enough has been said about these campaigns for now. Some are good, some are bad, and some have competing agendas making them hypocritical. And now thanks to Sausage and APRK, there is a campaign against the campaign. All very entertaining!
Community pub week, licensing hours reform and campaigning to fight pub closures have also been core successes in the fight for 'real' ale. I still maintain my position that JDW houses cause the closure of local pubs in the same way that Tesco causes the closure of small grocers and butchers, but apparently JDW is good for 'real' ale. I'll remain skeptical.
The tied house. Now here is a campaign that I disagree with. CAMRA support the principle of the tied house as it allows independent brewers to compete against the global brewers. I can see the argument, but in the real world it's the larger regional brewers (not the global ones) who are buying up all the pubs. Fuller's acquisition of several in London last week is a good example. I could suggest that this is good for 'real ale' as they will be the focal products of these pubs, but what about the small independent brewers who need to sell their products? The (relatively) big guns of the industry are not going to concede market share to the competition and stock beers from small independent brewers in their branded tied 'real ale' pubs. So the small brewers are then forced to search for free houses to do business with, but these pubs are coming harder and harder to come by and ultimately with no avenue for sales, these small brewers will go under. That's the way I see it. Maybe CAMRA need to re look at this particular campaign and re-address the threat to small independent brewers from larger regional ones?
Some of the campaigns such as Small Brewer's Relief and Supporting Independent Brewers are a breath of fresh air and are worthwhile causes. Again my concerns are that one particular campaign such as supporting tied houses works against the other campaigns such as supporting independent brewers. It's kind hypocritical but in an applied rather than suggested way.
The campaign for mild and 'Make May Mild Month' are OK in theory, but a little token. Brewers won't produce mild unless they can sell it - supply and demand. I appreciate the effort to create demand though.
I support the campaign for smoking ban in pubs, as basically smoking is pretty disgusting and I am indifferent to the campaign for cider. I also couldn't care less about campaigns for clubs and campaigns in Europe or the cyclops campaign either.
That leaves three campaigns I have not mentioned. Real Ale in a Bottle, Full Pints and Excise Duty. Of these I support the reduction of excise, but I think it's a bit like pissing in the wind. No government can be seen to support the reduction of alcohol related tax (potentially making booze cheaper) when the country has a recognised binge drinking problem.
I touched upon the issues of Real Ale in a Bottle in my post on Monday. I think the whole accreditation scheme is a bit of a branding exercises. I don't believe that beer that is bottle conditioned actually tastes better than filtered bright beer. Pasteurization on the other hand does affect flavour, but is not always necessary for bright beer to be stable.
The full pint campaign I have touched on before and is a massive load of rubbish. Ever since take it to the top was introduced I have been forced to take pints back for a top up at the request of mates who are just being difficult. Fair enough if the pint is a noticeable under measure, but not just a lively 2-3mm head that had subsided as in most cases. I don't know how CAMRA came up with the 25% of pints sold are under 95% full statistic, but it's hardly doing the publicans they are trying to save any favours. Anyhow enough has been said about these campaigns for now. Some are good, some are bad, and some have competing agendas making them hypocritical. And now thanks to Sausage and APRK, there is a campaign against the campaign. All very entertaining!
Labels: CAMRA

9 Comments:
Rather good stuff really, but a few comments:
"I still question if breweries such as Young's, Fuller's and Marston's would have abandoned ale". I take it you mean cask ale. As I recall, Youngs didn't abandon it and the other two more or less did.
The tie used to be a tie to a brewery in return for a smaller rent and other benefits. Since the Beer Orders, it has been bastardised by the PubCos. They tie so they can buy products in cheap and sell them expensive. It was never intended to be that way and amounts to a restraint on trade imo. There are other ways of small brewers getting their beers to markets. I support the traditional tie, but only up to a limit - say 400 pubs or something like that. Stopping the tie won't help the market either. It'll squeeze the small brewers further.
Real Ale in a Bottle probably IS a branding exercise. What's up with that? I agree with your pasteurisation remarks completely.
The full pint campaign has been changed behind the scenes from campaigning to aspirational. It was always clumsy and divisive I'd say. I reckon that message has got through at the top even if the paperwork hasn't changed yet. It has never been taken seriously by most members. If you want your pint topped up, just ask.
Competing agendas isn't hypocrisy as such. It happens a lot everywhere. It is a failure of consistency that should be addressed by the leadership.
All in all your analysis should be welcomed by CAMRA. It shows gaps and problems. That is good. Assuming you have let CAMRA HQ know about all this,you have done CAMRA a service I reckon.
Anyway this is making me thirsty. Time for a relaxing pint I think. It's been a funny old week.
Hi Tandleman, thanks for your insight and history lessons. As I said I take a lot of the work for granted as ale is widely available to me. I just call these campaigns as I see them. I don't have the distinction of growing up imersed in it as culture.
I am not going to contact CAMRA per se. But I am pretty sure that my blog is on Tont Jerome's radar now. I hold my breath about effecting change, but at least I am raising the issues.
I was just going to say, wait for Die Talismann rebuttal. Well done Rudi, you beat me to it. I would like to stress to everyone to go fully independent, and join APRK.
This army is real, and laugh all you like Talismann, I GUARANTEE you will see someone wearing a APRK t-shirt at one of your old world beer festivals. I am working on literature, stickers, t-shirts, Good Keg Guide, etc. I will launch it initially over here, then bring it to UK where I'd like to hold a press conference. If you're a hairdresser, please contact me at APRK.
Good things are coming with APRK.
Strap yourself in and enjoy the ride!!
I guess I started drinking a few years earlier than you and I remember lots of pubs having dire keg beer only. And recently in Scotland I found they've still got quite a few pubs like that so maybe the battle's not fully won yet (though it is in London).
The RAIB thing is my main gripe with CAMRA at the moment. Infected shite from an incometant micro can be real ale but excellent beers are excluded if they don't have a sediment. I really don't think it does anyone any favours, particularly as the carbonation levels between bottle conditioned and kegged bottled beers are much of a muchness anyway.
Ed, I couldn't agree with you more. Proper Real Keg is real beer. Fly out to the West Coast and I'll give you a complete demonstration on how extraneous co2 is your friend.
@Ed, I have only lived in the UK for 3 years.
Before that I lived in Sydney with its abundance of proper real keg bars such as Redoak, The Lord Nelson and The James Squire Alehouse
As usual Tandleman has beaten me to it. I agree with what he says.
The RAIB thing is something I think CAMRA has got far too hung up on. It's pasteurisation that does the damage I think, but sterile filtered bottled beers are fine. Having said that I do think bottle conditioning helps beers above, say, 6% to mature and develop more than they would otherwise do and as such I think that, for me, is the prefererd option for bottled stronger beers. At the other end of the spectrum, I cannot for the life of me see the point in bottle conditioning sub-4% beers. I really can't see what they gain from this at all.
The Take it to the Top campaign was entirely misjudged in my view (and I say this as a CAMRA activist). No matter how it was dressed up the underlying message seemd to be "pubs are ripping you off" and in the present climate I think that is the last message CAMRA should be even implying.
As I have said before though, CAMRA is a broad chucrh and sticks its finger in many pies, refelcting the diverse interests of its membership. You don't have to sign up to every one. I certainly don't.
By the way, the "real keg" lovers out there must be reassured that the self appointed CEO of their campaign is such a measured, persuasive and entirely rational and sane person as sausage. What lucky, lucky people.
If you nurture a poisonous viper in your bosom, it's only a matter of time before it bites you. It was a well known London blogger before me. I won't be the last.
Thank you Mr. Clarke, I appreciate the endorsement. For the record, I'm very fucking deranged! I do voice overs for a living? What in the hell do you do? Work with Avery?
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