Thursday, January 20, 2011

Special Beer Shipment for Nth Queensland

Recently PIUTW highlighted the devastation caused to Queensland by flooding. Of concern was that beer supplies to far north Queensland would be cut off which would ultimately lead to riots. Anyway the worst has happened and beer supplies are critically short. To meet demand, XXXX has sent a special container shipment of 50000 cases or some 500000 liters of beer north to plug the shortfall. With rail and overland infrastructure cut off due to flooding, transport via sea is the only option which remains.

Other restaurants including McDonald's have had to restrict their menu's as produce is simply not available due to the impact of the floods. McDonald's have reportedly flown in a plane full of lettuce so their reduced offerings will still meet nutritional standards. This air shipment of a low value item of lettuce is also reported to have cost over $50000.

You can read a serious account of these shortages here.

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Thursday, January 13, 2011

Floods Lead to Beer Shortage

Unless you have been living with your head in the sand, or in an insular self absorbed country, you would be well aware that the state of QLD is a natural disaster area with large parts of the capital Brisbane underwater due to flooding. Some 90000 homes have been lost and over 100 people dead or feared missing. I'd like to bring your attention to this article which not only points out the obvious, but also highlights a rather serious issue - Beer shortage.

This is pretty serious. The XXXX brewery in Milton was flooded yesterday and production was forced to stop. The banana benders in far north Queensland drink more beer per capita than anywhere else on the planet, and now they are going to be faced with the worst situation of all - Pubs with no beer. I'm predicting riots and civil unrest as QLD moved forward into the cleanup period.

So you are probably sitting there in the UK or the US thinking, so what a few less gigalitres of XXXX in the world is probably a good thing. Well not really, consider how it would be if your backyard turned into a swamp? So what can YOU do? Head over to the relief fund at Aussiehomebrewer.com and make a donation and help support those affected, buy them a beer.

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