Welsh Pale Ale

Welsh Pale Ale is a 3.7% abv pale ale from the Breconshire Brewery. What was initially a promising looking pint ended up failing to satisfy me. The beer itself is a pale blonde colour similar to most generic pale lagers, and the carbonation is what you would expect from an ale. The problem lies with the taste, or lack of taste! Besides an initial dry malty taste up front the beer tends to have no hop character or bitterness at all and basically felt like drinking a warm Corona.

The beer maintains a spot on the brewery website here: http://www.breconshirebrewery.com/Ales.asp?BeerID=24 and has the following to say.

A pale golden, mildly hopped session ale. This beer has been developed in response to requests for an easy to drink session ale, that was not too bitter, but still retained a full and satisfying flavour. We hope hope you'll agree that the Brewer has met these criteria!

For some reason I agree with this description, but they are using the word mildly a little bit generously. Still there is something wrong and therefore I disagree with what the brewer has created. Why would anybody (excluding teens who drink Smirnoff Ice and WKD) want to drink something that has no taste and no bitterness? Those folk in Wales sure are an interesting bunch.....