Cash for Comment

As most of you know I am a big fan of cash for comment. That is receiving goods for free and saying nice things about them to provide promotion for a company looking to advertise its wares. This results in a win-win situation where I get some freebies and someone gets free advertising. It's shameless I know, but I have no morals anyhow. Earlier in the year I went along to the launch of BrewDog's black lager Zeitgeist and got pretty pissed on BrewDogs dime. Anyhow the time has come to return the favour and promote Zeitgeist once more.

As I'm lazy I will just post James (BrewDog's Head of Stuff) email for you guys to consume.

Our zeitgeist website is now up and running. And I want to help your blog readers so you can help me get our online concept working well.

www.zeitgeistbeer.com

There is a very unusual hook behind the Zeitgeist website. The blog will not be updated by us, but by the customer!
We want to give up ownership of the blog, website and brand to the people who drink the beer.
The idea is to create a whole alternative community online on the zeitgeist site.
People can blog on www.zeitgeistbeer.com about anything: beer, art, film, culture. They can upload movies, pictures and say anything they want. The idea would be that the discussion has an alternative vibe which ties in with the non-conforming message of the beer.
This is a brand controlled by the people not people not a brand which controls them.

It is not our blog. It is not zeitgeist’s blog – it is your blog!

All someone has to do to be able to blog is to buy some beer for our online shop.

The idea of having an open blog, updated by the consumer is a new and radical approach and is going to need a bit of a push to get the awareness going on it. This is where you can help a little!
I have a 70% discount code SHEEP all set up for you to give to your readers on your website so not only do they get some great black lager at an unbelievably price they also get to be one of the first people to update the blog!

Ok, yes you are reading that correctly. If you buy from the www.zeitgeistbeer.com website and use the SHEEP promo code you get 70% off. Now get out there and buy some excellent beer and post your thoughts on the blog. I would if I could guarantee that I would get the beer and drink it all in the next week or so before I get back to Sydney. BTW, I was chatting to a mate in Sydney who claims that Punk IPA is $18 (~£9) a pint back home. WTF - this is highway robbery!